Black Rock, male specialist in mobile cases, capitalises on the growing menswear sector
Black Rock, the new male focused brand from Berlin, stands for innovation, energy, passion and protection. Black Rock cases are designed and manufactured with German engineered protection technology and use unique material combinations, bringing together the latest fashionable elements and techniques to create stand out cases. It’s the first case brand to really combine affordable luxury with male fashion and protection. With the menswear sector outpacing women’s fashion in growth (Mintel report 2015) and the fact that British men have never been more fashion conscious, Black Rock are placed in the perfect position to capitalise on the male market.
Menswear growth – Mintel Report
According to fashion brand expert, Oliver Horton, menswear has emerged strongly from the shadow of womenswear in the UK to make it one of the most vibrant and exciting sectors. “British menswear is booming. Emerging from the shadow of womenswear, the menswear sector is outpacing women’s fashion in growth. British men have never been more fashion conscious and British clothing design is a commercial and critical success story”. (Source: Pure London) The men’s clothing market has seen sales rise by 22% in the last five years to reach £13.5 billion, driven by a growing interest in men’s fashion and more retailers expanding into menswear, according to the latest figures published in March 2015 by research firm Mintel. They forecast that menswear will reach £16.5 billion by 2019 as more multichannel and online retailers grow their men’s clothing offer. (Source: Pure London)
London Collections Men
In addition, London Collections Men (LCM) started on 8th January 2016 with 65 designers showing on the catwalk schedule and 65 in the “Designer Showrooms”. The event, which was first launched by the British Fashion Council in June 2012, is testament to the burgeoning interest in menswear, which is now growing at a faster rate than womenswear. Between 2010 and 2015 there was a 17.4% growth in menswear online, out pacing all other categories, and IbisWorld expects this trend to continue and predicts an annual average growth in online sales of 14.2% between 2015 and 2020. (Source: The Industry London)
Exclusive Retail distribution in the UK and Nordics
Frequency Telecom, a global mobile accessory distributor, has exclusively launched the first ever masculine case brand with the new Black Rock range. With serious investment into German protection technology, Black Rock cases are ultra-thin with a polycarbonate plate, framed TPU border for extra protection and anti-shock guard technology that comes as standard across the range.
The Black Rock Case Range
The world’s first X-Treme 9H Glass case offers ultra-slim protection with a stylish, premium design. The transparent, built-in glass finish is crafted from extra strong 9H Corning Glass and is 0.8mm thin. Drop tested from 1.8m/6ft, the Glass case offers all around protection. Anti-shock guard technology ensures protection against any accidental drops whilst the raised TPU edge provides extra security and allows user-friendly installation.
The Black Rock Air Case, designed to match the iPhone and Apple Watch sport band, is one of the toughest collections, offering all around protection with anti-shock guard technology and embedded protection. Whilst the Air Folio case offers ultra-slim protection with an integrated transparent cover. Both cases have been drop tested from 6 feet and include an integrated air space cushion (air gap between phone and case) that absorbs shock from impacts. The Air Case cushioning principle includes a 0.3mm air gap between the phone and case and absorbs impact energy when a phone is dropped. The case holds the phone with soft, elastic TPU material and bumpers on the back, bottom and frame provide extra protection against any drops and scratches.
The Material collection is available in a range of 10 textured materials from genuine leather, real carbon, leather with a suede touch, animal print design, including snake and ostrich, and even an on trend hammered real metal case. All cases offer high protection with anti-shock guard technology and are drop tested from 6 feet. The material transparent case also has a tough anti-scratch coating with 3H hardness. Check out the whole range on our web shop!
Available to order now
The Black Rock range is exclusively available from Frequency Telecom for the UK and Nordics to order now for the, Samsung Galaxy S6 / S7 and Apple iPhone 6/6s, 6/6s Plus. Frequency will also be exclusively distributing White Diamonds, the female focused case brand that perfectly complements Black Rock.