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Girl Power….the driving force behind the mobile accessory fashion revolution

By February 3, 2016June 11th, 2020No Comments

Case-Mate’s Trend Setting Cases

Whether you’re a style enthusiast or dedicated follower of fashion, it only stands to reason that your phone case should definitely be as fashion-forward as you are. These days, our smartphones are practically glued to our palms for most of our waking hours and as such their appearance becomes an extension of our self-identity, just like any other fashion item. Decadently designed phone cases not only protect your phone but allow you to stand out from the crowd and express your individual style.

Fashion Mobile Case Sales on the Increase for Frequency Telecom

At Frequency, we’ve seen sales of these fashion cases more than triple over the last year. Case-Mate fashion case sales increased over 700% year on year (Q1 2014/2015) ahead of the Samsung Galaxy S6/S6 Edge launch in April 2015. The Barely There case remains the most popular case for Frequency, but is now being hotly contested by this new breed of fashion orientated cases from the Brilliance to the Karat!

The introduction of the Case-Mate x Rebecca Minkoff collection spurred an uplift of 1400% in September last year when the iPhone 6s/6s Plus was released.  Sales of the Case-Mate Sheer Glam case also increased over 600% and Karat case sales rose by 1900%.

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So what is the driving force behind this dramatic change in behaviour?  The answer quite simply is women. Globally there are more women in the workforce than ever before and 70-80% of all consumer purchases are driven by women.  This is either through a combination of their buying power or influence behind someone else’s purchase.

Women represent one of the world’s greatest emerging markets. Their consumer power and impact on the economy is growing every year which leads us to believe that this trend for all things bling is here to stay.

The Case-Mate Fashion Collection

Case-Mate®, the industry-leading designers of fashion-forward and finely crafted cases for smartphones and tablets, creates cases with a thoughtful approach to stylish materials, enhanced protection and finishing detail.

From lustrous rose gold to dazzling crystal brilliance, their collection will leave you spoilt for choice. The Case-Mate x Rebecca Minkoff range also includes sleek smartphone wristlets and cross body bags designed to perfectly accessorise your phone with your outfit. If you prefer something a little different, the City Prints and on-trend Metallic ranges add a touch of fun to their classic and much loved Tough Naked and Barely There cases.

BrillianceRS5075_cmi_Brilliance_iPhone-6_Turquoise_CM033598_lifestyle_2

Dazzling with elegance, the Brilliance case is an extremely sophisticated case featuring glittering, genuine crystals with a leather accent. Each crystal is thoughtfully selected and carefully placed to create a dynamic shimmer.

Sheer Glam

The Sheer Glam case will show off your phone whilst adding a sparkle that will dazzle. With a translucent glitter effect and smooth finish, this is the perfect accessory to complement any outfit.

Karat/Rose Gold Karat

The glamorous Karat includes 24k gold fleck detail.  Also available in rose gold, this case is the perfect partner for the new iPhone 6s.

SterlingRS5080_cmi_Karat_iPhone-6_Rose-Gold_CM033540_lifestyle_3

The uniquely crafted Sterling case is the perfect accessory for your phone showcasing pure silver dust and genuine sterling flakes.

Barely There Metallic

The original slim case melds with lustrous metallics, creating this perfectly polished Barely There collection for the iPhone 6/6s.

City Prints

Available in a range of city inspired designs, these fun prints will brighten up your device, no matter what time of year it is.

Case-Mate x Rebecca Minkoff

The exclusive collaboration with global lifestyle brand and fashion designer, Rebecca Minkoff, offers a new collection of mobile accessories and tech wearables. The acclaimed designers ultra-stylish cases and accessories offer a chic way to protect your device.

 

Check out the full Case-Mate collection of fashion cases available to order now on our web shop.

 

About Case-Mate

 

Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Case-Mate’s team of technology, design and fashion aficionados have created an extensive repertoire of mobile and tablet cases right for any style and every occasion. See what inspires us at http://www.case-mate.com

Follow @CaseMate on Instagram and Twitter.

Like us on Facebook at www.facebook.com/CaseMate.

 

*Source: Forbes Magazine

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