Why Generation Z and good mobile connectivity go hand-in-hand
Move over Millennials, there is a new generation in town, and they are all about connectivity.
Generation Z grew up in the era of mainstream internet and social media, so it comes as no surprise that being connected is deemed critical. With the click of a button or voice command to their device, they are comfortable and understand how to navigate the wealth of knowledge available on the internet. Tik Tok, Snapchat and Instagram are viewed as an integral part of their lives and the best way for brands and retailers to reach them. Instant messaging is expected and there is a genuine fear of not being able to chat and communicate with their peers.
If connectivity is king, then technology is queen. They’ve grown up immersed in advanced and innovative technology and cannot remember a time when a phone could not connect to the internet, or record a video, nevermind take a photo! This generation grew up with the meteoric rise of technology giants like Google, Apple, Microsoft, Amazon, and Facebook. Artificial intelligence, virtual reality, augmented reality – you name it, they know it, and more importantly, are comfortable with it. When new phones, software, or upgrades land, more often than not, this tech-savvy generation are the one to help older generations navigate and adapt to these changes.
So, what does this mean for your business?
In short, if you are unable to provide seamless mobile connectivity, you will lose the respect and patronage of this generation.
If you want Generation Z to shop in your retail store, frequent in your pub or sip an iced-mocha-latte in your coffee shop, you need to provide a seamless mobile connection. If you want to recruit and attract young talent, you need to ensure that your workplace provides them with a decent mobile connection to keep them connected.
Let’s look at a few all-too-familiar examples
Frank is busy chatting to his mates on his phone using his mobile data. They are just about to decide where to meet for a drink. As he types his reply, he steps through the doors of a shopping centre and almost immediately lose mobile reception. His message does not go through. He scrambles to switch to wifi but must first log on to complete a form with his data before getting access to the network. Frustrated, he turns around and leaves and the pub choice has been made without him.
Briony is an aspiring social media influencer. She has over 50,000 followers and hopes to attract brands to sponsor her. Today she is going to try out the nice spicy-cinnamon-frozen-mocha that her local coffee shop has added to the menu. She checks her make-up, adjusts her hair, and starts live-streaming outside the shop. She steps through the door, all the while singing the praises of the revolutionary new drink and great location of the store, but then suddenly, the live stream is down mid-sentence! Oh no, disaster! Her followers must think she didn’t charge her battery. Shamefaced, she goes outside and tells her followers about the lack of mobile connection inside the store and stops the live stream. She is left feeling embarrassed and the store missed out on great free advertising.
Rachel shops at the same supermarket and have downloaded their app. Her supermarket invested in the app to send their customers’ personalised deals and upsell offers based on their spending behaviour and demographics. Her supermarket provides her with free wifi, but only whilst she is active on her phone. As Rachel navigates the aisles, she keeps having to reconnect to the store’s wifi to see what the specials are. Deciding that it is not worth the hassle, Rachel stops using the app and the supermarket cannot use the app to market to her whilst she is in the store.
What if there was a way to ensure that Frank doesn’t turn around and leave. What if there was a way to ensure that Rachel can stay connected and buy according to the store’s strategy? Who knows how many people Briony’s live steam would’ve reached! Why can’t they use their mobile phones inside as they do outside?
This is where Cel-Fi mobile signal boosters can give you a distinctive advantage. With a Cel-Fi mobile signal booster, you can provide a seamless transition from the outside to the inside. By boosting mobile networks inside the store, customers can walk through the doors and continue using their devices as they would outside.
Cel-Fi mobile signal boosters take the signal from outside and bring it inside the building to improve the mobile signal by up to 4x.
No more need for wifi passwords or connecting to different wifi networks are they navigate through stores, pubs or shopping centres. With a Cel-Fi mobile signal booster, the transition is seamless and provide customers was a good customer experience.
Contact us today to find out which mobile signal booster is best suited for your business.
Established in 2002, Frequency employs over 60 people, across the UK, Germany and the Netherlands. Frequency Telecom is the master distributor of Nextivity’s Cel-Fi range of mobile signal boosters in the UK and Ireland. Cel-Fi products are licence-exempt and fully comply with Ofcom’s UK Interface requirement 2101 (IR2102) (UK) and ComReg S.I.No.283 of 2018 (Ireland).
Headquartered in San Diego, Nextivity Inc. develops the award-winning line of Cel-Fi products that optimize cellular coverage in homes, office and enterprise buildings. Cel-Fi products are self-configuring and leverage the advanced signal-processing and radio design of Nextivity’s IntelliBoost chipset to deliver the industry’s highest gain at the lowest cost per square foot. The Cel-Fi commitment is to protect the operator’s network, deliver the best in-building mobile performance, and be the easiest solution to install.